Red is all about passion and energy, it’s also intended to point to violence and danger. It can also have a somewhat intimidating presence in some circles. The color of black is usually intended to convey mystery, power, and authority. Though official hex colors haven’t been released for the SKZ or wordmark logo, we can still take a lot from the group’s use of these three central shades. However, the red shading on the “K” of Stray Kids’ logo can sometimes switch to yellow, particularly for the circular symbol.
The most common colors used for the wordmark are black and red. The Stray Kids’ logo colors can vary depending on where you see the band’s image. The latest iteration of the “SKZ” logo ties in to the style of that in the primary Stray Kids logo. The sharp angles and shapes, combined with the circle symbol (representing inclusion), help to draw in a large crowd looking for both belonging, and understanding. Designed to represent the unique, youthful, and playful personality of the band, these logos appeal directly to the group’s target audience. The design elements are easy to remember, but impactful. The wordmark is unique and eye-catching, similar to many of the unique handwritten logos which came before it. Together, the combined wordmark and symbol allow for a comprehensive identity for the Stray Kids’ brand, capable of stretching across multiple forms of media. The “K” in Stray Kids’ symbol, like in the wordmark, usually features a contrasting color, like red or yellow, depending on the placement. The circular logo features a shortened version of the band’s name popularized by fans “SKZ.” Though there’s technically no “Z” in “Stray Kids”, the “Z” is chosen to represent the “S” of “Kids” and give the image a more youthful vibe.
#Stray kids logo full
This symbol is ideal for formats where the full wordmark of the brand may not be appropriate. Due to the somewhat lengthy nature of the band’s name, the group also adopted a more compact emblem. The scribble-style wordmark is just one component of the Stray Kids’ logo. The group hoped for their symbol to showcase a band looking to find their own way. Unlike other band wordmarks over the years, Stray Kids wanted to create a sense of rawness and authenticity in their image. This unique wordmark is filled with meaning and emotion. The “K” of “Kids” looks a little like a star, while the “T” of “Stray” is similar in style to a cross. The “R” in Stray Kids almost looks like a “V”, or a triangle, similar to the “Y”. Various aspects of the font also resemble shapes.
The unique handwriting style helps to convey the youth and rebellion of the group.
The Stray Kids’ logo was created by Bang Chan, who drew the design himself, using sweeping, scratchy, and haphazard handwriting. There has only been one logo and one official “symbol” for the brand so far, though various colorways for the images have been introduced. Similar to many musicians, Stray Kids based its logo on its name, using a unique word mark to capture the attention of listeners. The eight-member band quickly captured the attention of fans across the globe, with hit songs like “Go Live”, “Grow Up” and “One Day”. The Stray Kids’ band was born as a result of a reality “survival” show, created by JYP entertainment and Mnet in 2017. Let’s explore the history of the Stray Kids’ logo… Stray Kids’ logo history: The Stray Kids’ symbol today In 2017, stakeholders also revealed the band’s visual identity, which helped the group to gain several followers long before an official album was released. The group, made up of eight boys, was formed initially in 2017 and released its first album in 2018. The emblem for the Stray Kids’ logo is based on the group’s name, which in turn comes from the name of the reality show which spawned the pop band. The Stray Kids’ Korean band is one of the younger additions to the music scene, but it has still managed to grab attention with its logo choice. Even as a fan of the band, you may not know much about Stray Kids’ logo history and the meaning behind the group’s iconic symbol.
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